Prague, May 26, 2026
LEXXUS NORTON, a leader in the premium real estate market with a history spanning more than thirty years, announces a major organizational change. Anna Gruberová is taking over as CEO—an experienced executive with more than twenty years of experience in top management positions across the premium services, automotive, healthcare, and private equity sectors, among others. She succeeds Jan Mynář, who will continue to serve as Vice Chair of the Board of Directors.
Simona Otavová: Where Decisions About the Company’s Future Are Made
Simona Otavová is the Chairwoman of the Board of Directors and a major shareholder of LEXXUS NORTON—and the company’s current form is, above all, her story. Under her leadership, the company has become a brand that defines the premium real estate market in the Czech Republic. In 2025, LEXXUS NORTON completed transactions totaling 5 billion crowns—a year-over-year increase of 14%. A historic record was set in the Prague market: 7,800 apartments sold in development projects. The company has successfully completed more than 310 projects and offers over 1,800 residential units.
Simona Otavová is now shifting the focus of her activities to where she brings the greatest value—corporate strategy, relationships with developers, and the company’s long-term direction. She remains the company’s most important member—not in day-to-day operations, but in the areas where decisions about the company’s direction are made.
This leadership change is part of the company’s strategic direction. Simona Otavová wants to ensure that LEXXUS NORTON strengthens its market position and deepens its partnerships with developers. To achieve this, she needs a strong leader so that she can fully dedicate herself to partner relationships and brand-building in the years ahead.
“Anna’s appointment as CEO is part of our growth vision. I want to devote myself fully to corporate strategy, our partners, and ensuring that LEXXUS NORTON continues to grow as a brand that developers and clients will trust for decades to come,” says Simona Otavová, Chairwoman of the Board of Directors at LEXXUS NORTON.
Developer partnerships are key for LEXXUS NORTON—and it is precisely this area that Otavová intends to focus on with even greater intensity. In the premium segment, results are determined not only by transactions but also by the quality and trust of relationships.
Anna Gruberová: A Manager Who Understands Both People and Premium Services
Anna Gruberová takes on the role of CEO with a background that is exceptional in the Czech real estate world. She has built her entire career on a combination of strong business discipline, brand and business model development, and the ability to build teams—and, above all, relationships across segments—and it is precisely this that makes her ideally suited for the premium environment, where every detail matters.
She began her career at Porsche Holding, where over the course of eleven years she held various managerial positions ranging from project management through HR, marketing, and PR, all the way to the role of Porsche Importer Director. She then served as Head of Audi, where she was responsible for the entire Czech market for the Audi brand.
For the past 8 years, she has worked in the healthcare sector, where, in her roles as CEO and Head of Outpatient Care, she developed concepts for premium outpatient care at leading private healthcare facilities. As part of these projects, she launched a new brand, integrated new clinics, and significantly expanded both the client base and the scope of multidisciplinary care. She ensured a significant increase in the performance of individual facilities and their further development. Her responsibilities also included managing teams of hundreds of employees and overseeing the development of flagship outpatient clinics, including their opening and ensuring their subsequent operation.
“I am joining a company with an extraordinary track record, a stable 33-year history, and even stronger ambitions for the future. It is precisely this combination that appeals to me. My experience in an environment where results are determined by the quality of processes, the strength of teams, and long-term relationships with partners is exactly what I want to bring to LEXXUS NORTON. One of my first priorities will be to expand and further develop the sales team, which I already consider to be exceptionally strong and high-caliber. It is made up of a number of top-notch professionals, many of whom have been with the company for years, and some even since its inception. It is precisely this stability and quality that we want to build upon. For anyone considering a new professional challenge in the premium market, this is one of the most exciting opportunities. I look forward to working with Simona Otavová and our great team, and to what we can achieve together,” says Anna Gruberová, CEO of LEXXUS NORTON.
Organizational Changes
Marianna Aydinyan is moving to the position of Sales Director, focusing on developing relationships with developers and managing the group’s sales performance.
These changes come amid the company’s strongest period in its history. Five billion in transactions, a record-breaking market, and deepening partnerships—Simona Otavová built this foundation. The appointments of Anna Gruberová as CEO and Marianna Aydinyan as Chief Commercial Officer are a direct continuation of this growth trajectory.
