Information, Relationships and Timing: The Foundations of Successful Real Estate Investment
Jaroslav Kramer: Anna, what do you believe are the key factors behind successful real estate investment today?
Above all, three things: information, relationships and timing. These factors are increasingly determining the success of real estate transactions.
LEXXUS NORTON has been connecting developers, investors and private clients for more than 34 years. During this time, we have been involved in the sale of over 20,000 residential properties across more than 340 development projects. Our long-standing focus has been primarily on Prague’s residential market and premium properties.
Thanks to our extensive experience, in-depth market knowledge and long-term relationships with developers, we can offer our clients not only a wide selection of properties but, more importantly, valuable insights that support informed investment decisions.
You recently published a new Residential Market Report covering Prague’s residential property market, including the premium segment, sales, rentals and new developments. Which findings stood out to you the most?
Above all, how significantly the affordability of family housing in Prague has changed over the past ten years.
Large family apartments are becoming increasingly scarce, while the price gap per square metre between smaller investment apartments and spacious family homes is gradually narrowing.
The supply of high-quality properties remains limited, while demand continues to be strong. This imbalance has a lasting impact on property prices and housing affordability in the capital.
These trends are also supported by data from our latest Residential Market Report.
Why Start Working with a Real Estate Advisor Before Making Your First Investment?
Am I right in understanding that investors should start working with LEXXUS NORTON even before making their first real estate investment?
Absolutely. One of the greatest advantages of such a partnership is early access to information.
Our clients can receive regular market updates, newsletters featuring selected residential properties and the latest Residential Market Reports. They can also gain access to new development projects during the pre-sales phase and to opportunities that have not yet reached the public market.
We have long-standing partnerships with developers, whom we support from the earliest stages of project planning through to the sale of the final unit. At the same time, we provide advisory services to investors, investment funds, banks and private clients on property acquisitions, sales, rentals and real estate investments.
By combining these areas of expertise, we can assess properties not only in terms of their current market value but also with regard to the future development of a particular location and its investment potential over the next five or ten years.
Many people assume that investing begins when they start looking for a specific apartment. In reality, the process starts much earlier. That is why we recommend monitoring the market over the long term, gradually developing a personal investment strategy and maintaining contact with an experienced real estate partner.
This gives investors what matters most: information, relationships and the ability to time their investments effectively.
Why do you believe it is important to gain access to development projects during the pre-sales phase?
Because this is generally when buyers have the widest selection. They can choose from a broad range of apartment layouts, orientations, floors and price categories.
Thanks to our long-standing relationships with developers and our extensive client database, we are able to sell a significant proportion of apartments in certain projects before they are fully launched on the market. In some cases, as many as 50% of the units are sold during the pre-sales phase.
Clients who wait until a project is publicly launched may therefore find themselves choosing only from the remaining properties. By contrast, those who receive information early have access to a considerably wider selection.
That is why I recommend following the market and upcoming residential developments well before making an investment decision.
Real Estate as Part of a Long-Term Investment Strategy
What role do you believe real estate should play in an investment portfolio?
Real estate can be an effective way to diversify an investment portfolio. It provides investors with a tangible asset that has long-term utility.
A property can generate regular rental income while also serving as a means of preserving wealth over the long term. Naturally, property values can fluctuate, but with the right choice of location, property type and investment horizon, real estate can form an important part of a stable investment portfolio.
That is why real estate plays a significant role not only in long-term wealth creation but also in passing wealth on to future generations.
What single piece of advice would you give to women who are just beginning to consider investing in real estate?
Start gathering information as early as possible. Follow developments in the property market, subscribe to professional newsletters and priority property offers, read regular market reports and stay informed about upcoming residential development projects.
I also recommend a personal consultation with an experienced real estate advisor who can help you navigate the current market, assess investment opportunities and develop a strategy that reflects your needs and financial circumstances.
The best investment decisions are often not made when a property comes onto the market. They are made long before that.
And it is precisely at this early stage that we want to be a trusted partner to our clients.
Would you like to stay informed about the latest developments in the real estate market?
Subscribe to LEXXUS NORTON updates and receive the latest residential market news, expert analyses, Residential Market Reports, and information about development project pre-sales and exclusive early-access property offers.
