Consulting for developers

The right decisions from the very first phase of your project

We help developers and investors set up their projects to sell or lease well — efficiently, from the start. Pricing, unit mix, layout review, market and competitor analysis. Our shared goal is to maximise profit.

Get in touch

We'll be happy to discuss your current project with you.

development@lexxusnorton.cz

+420 221 111 900

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About our services for developers

A complete service — from the first consultations to the sale of the very last unit

Consulting is part of our comprehensive service for developers and investors. Find out what the full collaboration process looks like.

LEXXUS NORTON in numbers

More than three decades on the real estate market

340+

340+

We have sold and leased more than 340 development projects.

100+

100+

Detailed studies prepared every year.

34 years

34 years

Over 30 years of real estate market data and experience.

1–1,000+

1–1,000+

Projects of every size — from a single unit to thousands.

Our approach

Consulting with a direct impact on sales results

Our consulting department works as an in-house think tank for development projects. We bring more than thirty years of market experience to the final form of residential projects — from the overall concept to pricing. The goal is to create a product that appeals to buyers while maximising the developer's return.

A LEXXUS NORTON consultant working over the floor plans of a development project
1

Project concept and unit mix review

We review the proposed unit mix and unit sizes. The goal is to design a project that is attractive to clients and at the same time maximises the developer's profit. We work with apartments, family houses and land — from smaller projects of a few units to large residential schemes with hundreds of units.

2

Layout assessment

We assess the proposed floor plans and layouts in terms of saleability and, where appropriate, propose optimisations. We carry out the analysis in the context of the location, target groups and current demand on the real estate market.

3

Standard specification proposal

We recommend a suitable specification standard for the units based on the project type, target group, price level and competing supply. The goal is to make the project more attractive to buyers without unnecessarily increasing costs.

4

Market and competitor analysis

We map relevant competing projects in the location and its surroundings — their price levels, unit mix, specification standard, strengths and weaknesses. Based on these findings, we evaluate your project's market position and recommend the optimal pricing and product setup.

5

Sales price proposal

We prepare a unit price list based on an analysis of current market data and the specifics of each unit. We take into account floor, view, orientation, unit category and specification standard. Our price lists have a long track record of high validity when banks approve project financing.

6

Build to Rent projects

We approach rental projects just as comprehensively. We set the project concept, the mix and size of apartments, the scope of services and the rent levels.

How the collaboration works

From the first call to the finished study

„We approach every project individually. But the collaboration process has a clear structure.“

We approach every project individually. But the collaboration process has a clear structure.

Jana Panochová

Senior Consultant LEXXUS NORTON

1

Initial consultation

We discuss your project with no obligation — its phase, location, size and your expectations. We clarify the scope of the analysis and agree on the next steps.

2

Preparing the study

Our in-house team of analysts and consultants prepares a study tailored to the current phase of the project and your needs and requirements. We assess every project individually — a different scope makes sense at an early stage of the plan than when the project already has an architectural design.

3

Setting the concept and scope

When the project plan is still taking shape, we help set the concept — from the functional mix and building type to the mix and size of apartments. For a project that has already been designed, we assess its market potential, unit mix, layouts, specification standard and pricing, and analyse reference projects. We set the scope individually — from a partial review of layouts or the price list alone to a comprehensive study including a detailed analysis of the residential market. The study often also serves as supporting documentation for bank approval of project financing.

4

Presenting the results

We present the study in person, go through the key conclusions together and answer your questions.

5

Ongoing collaboration

Consulting is the natural start of the whole journey. If you decide to continue with us on the sale or lease of the project, the study becomes the foundation of a marketing and sales strategy focused on the project's successful delivery and on optimising the developer's returns.

Premium care for developers

It starts with Consulting

Most developers and investors then prefer comprehensive premium care. Marketing, sales, project management, legal services and continuous competitor and market analysis. All in one place. With us.

LEXXUS NORTON consultants with developers on a project site

Consulting and cooperation

The analytical foundation

We prepare over 100 detailed studies every year. It is the analytical foundation we build on for every development project. We provide these services as part of a comprehensive collaboration on the sale or lease of a development project, where Consulting forms the starting framework of the entire commercial strategy.

Price analysis and unit price list of a development project

Why LEXXUS NORTON

One analysis. More than thirty years of experience and know-how

Many companies carry out valuations and analyses. What matters, however, is the quality of the data, interpreting it correctly and being able to put the conclusions into practice when preparing and delivering a project.

What we take into account

Every unit is different. Every factor affects its price

We work with comprehensive models that capture the key factors affecting the saleability and price of units. The final setup, however, is not based on algorithms alone — every output is also reviewed by our consultants, who have many years of experience on the residential market. It is precisely this combination of a data model with hands-on market experience that sets us apart from the competition.

  • Unit mix in apartment projects

  • For family houses, plot size and usability, and house type

  • Size and layout of apartments or houses

  • Proposed specification standard

  • Floor, view, orientation

  • Parking

  • Outdoor spaces — balconies, terraces, gardens etc.

  • Location, transport links and local amenities

  • Reference projects

  • Target group and demand in the location

Aerial view of a plot intended for development

What we work on

Apartments, houses and land — projects of every size

Our Consulting services cover apartments, family houses and land. We work with projects of varying scale — from smaller plans with a few units to large residential schemes with hundreds of apartments. We work with experienced developers as well as investors for whom development is a first venture or a strategic investment opportunity.

What our experts say

„The key to a residential project's success lies in its preparation. Thanks to detailed data and experience, we can identify weak points early and propose adjustments that optimise the project. This helps developers make informed decisions that have a direct impact on sales success.“

The key to a residential project's success lies in its preparation. Thanks to detailed data and experience, we can identify weak points early and propose adjustments that optimise the project. This helps developers make informed decisions that have a direct impact on sales success.

Martin Rajtora

Residential Specialist LEXXUS NORTON

„Models and data are an important tool, but the final recommendations and price list are always reviewed by people with many years of experience on the residential market. It is the combination of data and practical market knowledge that makes it possible to set up a project realistically and in line with buyers' expectations.“

Models and data are an important tool, but the final recommendations and price list are always reviewed by people with many years of experience on the residential market. It is the combination of data and practical market knowledge that makes it possible to set up a project realistically and in line with buyers' expectations.

Jana Panochová

Senior Consultant LEXXUS NORTON

„The key to a residential project's success lies in its preparation. Thanks to detailed data and experience, we can identify weak points early and propose adjustments that optimise the project. This helps developers make informed decisions that have a direct impact on sales success.“

The key to a residential project's success lies in its preparation. Thanks to detailed data and experience, we can identify weak points early and propose adjustments that optimise the project. This helps developers make informed decisions that have a direct impact on sales success.

Martin Rajtora

Residential Specialist LEXXUS NORTON

„Models and data are an important tool, but the final recommendations and price list are always reviewed by people with many years of experience on the residential market. It is the combination of data and practical market knowledge that makes it possible to set up a project realistically and in line with buyers' expectations.“

Models and data are an important tool, but the final recommendations and price list are always reviewed by people with many years of experience on the residential market. It is the combination of data and practical market knowledge that makes it possible to set up a project realistically and in line with buyers' expectations.

Jana Panochová

Senior Consultant LEXXUS NORTON

„The key to a residential project's success lies in its preparation. Thanks to detailed data and experience, we can identify weak points early and propose adjustments that optimise the project. This helps developers make informed decisions that have a direct impact on sales success.“

The key to a residential project's success lies in its preparation. Thanks to detailed data and experience, we can identify weak points early and propose adjustments that optimise the project. This helps developers make informed decisions that have a direct impact on sales success.

Martin Rajtora

Residential Specialist LEXXUS NORTON

„Models and data are an important tool, but the final recommendations and price list are always reviewed by people with many years of experience on the residential market. It is the combination of data and practical market knowledge that makes it possible to set up a project realistically and in line with buyers' expectations.“

Models and data are an important tool, but the final recommendations and price list are always reviewed by people with many years of experience on the residential market. It is the combination of data and practical market knowledge that makes it possible to set up a project realistically and in line with buyers' expectations.

Jana Panochová

Senior Consultant LEXXUS NORTON

References

Developers we work with

Developers we have worked with on consulting projects include UBM Development, Penta Real Estate, Horizon, Daramis, PSN, Karlín Group, AFI, EPH, KKCG, JRD and dozens of others.

„The cooperation between our development group IMMO Building and LEXXUS NORTON has been running continuously for 8 years. Over that time, we have worked together on 10 development projects and sold around 200 apartments and family houses. What matters most to us is not only that LEXXUS NORTON delivers results, but also that we share the same values, approach to clients and spirit of partnership.“

Ing. Jaroslav Žahourek

Managing Director IMMO Building

Residential project by the developer IMMO Building
Atrio
Cimex
CPI Property Group
Creditas
Atlantis Development
Crestyl
Daramis
Heimstaden
Horizon
IMMO Building
J&T
Karlín Group
karlin port real estate
KKCG Real Estate Group
Opportunity Real Estate Fund
Satpo
Star Group
Strabag
RODOP
mint investments
WAFI Development
Invesco
Penta
Natland
ubm Development

FAQ

Frequently asked questions

As early as possible — ideally before the project documentation is finalised. The unit mix, unit layouts and pricing strategy are very difficult and costly to correct once construction is under way. But we also step into projects already in progress — for example, if sales are not developing as expected or you want to confirm your pricing before launching pre-sales.

We always tailor the output to your needs and the project phase. At an early stage, we help set the whole concept — from the functional mix and a suitable building type to the mix and size of apartments. For a project that has already been designed, we assess its market potential, unit mix, layouts, specification standard, pricing and reference projects in the location. The scope can be partial or comprehensive — from a review of layouts or the price list alone to a detailed study including an in-depth analysis of the residential market. The study often also serves as supporting documentation for bank approval of project financing.

Yes. We work with many types of investors and developers — from first projects to repeated large-scale developments. Smaller projects also have their own specific market and target group, so getting the pricing, unit mix and the whole product right matters regardless of the number of units.

The main benefit is setting up the project correctly at a point when its form, costs and future sales success can still be effectively influenced. A relatively small investment in quality analysis can save a developer millions of crowns — for example, through a better-suited unit mix, layouts, pricing strategy, specification standard or phasing of sales. A well-set-up project benefits everyone: the developer manages returns and risk better, buyers get a product that matches real demand, and the market absorbs the project at a more natural pace.

Get in touch

We'll get to know your project and propose the next steps. We'll meet with you, with no obligation, assess the current phase of your project and suggest how we can best help you.

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