Italská Street, Prague 2
The premium apartment on Italská Street in Vinohrady represented a unique opportunity — a location with the atmosphere of the historic city center combined with the comfort of modern living, making it one of the most sought-after areas in Prague. The owner decided to sell the property through LEXXUS NORTON, and the buyer was introduced by agent Tereza Kolesárová, who has extensive experience in selling residential properties in the premium segment. From the very beginning, a highly ambitious asking price was set, reflecting the unique character of the property and its location — and during the sales process, the price was even increased.
The sales strategy this time did not focus on the general public, but on a precisely selected group of clients from the internal database. Thanks to a thorough understanding of demand, the agent was able to reach out to buyers who were looking for exactly this type of property — an apartment in an exceptional location, with a high standard, great layout, and corresponding prestige. Once the offer was privately introduced, selected buyers expressed immediate interest. It was essential for them not to miss this apartment, and therefore they were willing to accept an even higher price than originally set.
“Discretion was the most important thing for me when selling my property. Thanks to the targeted approach to the right clients through a private offer, my expectations were met. The apartment sold quickly, without any public listing, and even for six percent more than the original asking price,” said the apartment owner.
“What I enjoy most is the stage where I get to know the property and uncover its true potential. Every apartment has its own charm, and it’s the agent’s job to find the right clients who can appreciate it. In this case, we were clear from the start — to target clients who were actively seeking this type of property. Thanks to that, we achieved a result that exceeded expectations,” adds Tereza Kolesárová.
This case confirms that for premium properties, not only high-quality presentation but also precise knowledge of the market and demand are key. With an individual approach and the right selection of buyers, it is possible to achieve a result that exceeds initial expectations and brings the client maximum value for their property.
